Blue Ocean Strategy download the new for apple

Netflix was the first to hop on the digital streaming bandwagon. Providing services for free with a simple and straightforward layout helped Facebook quickly gain traction and overtake Myspace in popularity within a few short years. Unlike its predecessor, Myspace, Facebook was targeted towards adults and college students, helping to differentiate itself. When Facebook began to roll out to the public, it stood out as a unique directory designed for those already enrolled in college. Notable success stories that come from blue ocean marketing include: Facebook While blue oceans are rare, they can have a significant payoff when they work successfully. A blue ocean has uncontested marketing space but is often considered much more high-risk. However, if you invent something unique and unexplored, you're entering a blue ocean.

When establishing a business in a market with plenty of competition, you’re considered to be entering the red ocean.

Understanding what a blue ocean strategy is can help you to determine if the course is right for you or if you should shift gears and pursue another tactic.īlue ocean strategies focus on innovation and building brand-new ideas and concepts that have yet to make their way into any existing market. What is a blue ocean strategy?Ī popular yet risky startup marketing strategy that has taken the world by storm many times in the past includes the blue ocean strategy.

This strategy is ideal for those seeking to create new market spaces while simultaneously pursuing differentiation and low-cost solutions.īut what exactly is a blue ocean strategy, and how does it differ from other marketing methodologies? We'll cover everything you need to know here, including the benefits and limitations of blue oceans. In order to truly differentiate yourself, you may turn to the blue ocean strategy.īy opting for a blue ocean strategy and going after uncontested markets, you'll open the door to many potential opportunities that are otherwise unavailable in traditional red oceans. Developing a winning marketing strategy requires more than a basic understanding of your target demographics and their needs.

Blue Ocean Strategy download the new for apple